Oscar's Home doesnotequal Totally Useless Thrashcan

Earlier today, my aunt was giving me a lecture on marketing (btw, i only found out today that she used to be a marketing lecturer in SP! LOL!), and we talked about target market, segmentation, so on and so forth...

Then, there was this line about she said, that actually, you know, made me go BOOMZ

"the rubbish bin is not all useless for just your waste. because of the products' packaging that has been disposed, it gives a rather good idea of what the consumer prefers and use in a daily basis"

Now, this is something, that kinda blew me away, never would I ever think of something this abstract!